Primary Wave Music Publishing signs partnership ... with Olivia
Primary Wave Music Publishing, the leading independent publisher of iconic and legendary music in the world, announces today a partnership with the award-winning singer, songwriter, actress and philanthropist, Olivia Newton-John. This exciting new partnership between Primary Wave and Newton-John, includes the catalog of masters and publishing assets owned by the singer including her timeless hits such as “Physical,” “I Honestly Love You,” “A Little More Love,” “Please Mr. Please,” and “Have You Never Been Mellow,” as well as some of her biggest hits from Grease and Xanadu, including the Oscar-nominated “Hopelessly Devoted to You” and the #1 smash “Magic.”
With a career spanning more than five decades with more than 100 million albums sold, Olivia’s successes include four Grammys, numerous Country Music, American Music, Billboard and People’s Choice Awards, an Emmy Award, ten #1 hits, and more than 15 top 10 singles. In 1978, her co-starring role with John Travolta in Grease catapulted Olivia into super-stardom, earned her a Golden Globe nomination and, to date remains one of the most successful movie musicals of all time. In 2015 Newton-John scored another #1 hit, this time on the Billboard Dance Club Songs chart with “You Have to Believe,” a duet with her daughter Chloe Lattanzi – becoming the first mother/daughter duo to top this Billboard chart.
In this new partnership with Primary Wave, Olivia and Primary Wave’s executive team will work closely together to help ensure her brand expands to even wider audiences. The icon will now have access to Primary Wave’s entire marketing, branding, Broadway, Film/TV, and digital strategy teams, as well as their licensing and synch departments.
“I’ve been so blessed throughout my career to have worked with some of the greatest songwriters and producers who have helped me achieve my musical successes through the years,” says Newton-John. “I’m excited about this partnership with Primary Wave as it will not only help introduce my music to new generations but, it will also allow us to create wonderful projects and opportunities for my longtime fans to enjoy all over again in new ways – whilst also bringing new music to them at the same time!”
“I have admired Olivia for many decades,” says Lawrence Mestel, CEO & Founder of Primary Wave Music Publishing. He goes on, “Her artistry, philanthropy, and grace as a human being are second to none. She is the definition of an iconic artist who transcended the music business at her peak. We are so happy to welcome Olivia Newton-John to the Primary Wave family.”
This partnership comes at a time in Olivia’s career that has seen some wonderful new milestones and honors. In 2019 Olivia received the appointment as a Companion (AC) of the Order of Australia (General Division) – the highest Australian honor, for her eminent service to community health, particularly people living with cancer, through support for medical research, and as a songwriter and performer. Her Majesty the Queen also named Olivia “Dame Commander of the Order of the British Empire” for her services to music, cancer research and charity. In addition, Newton-John released her deeply personal memoir, “Don’t Stop Believin’,” which debuted at #12 on the New York Times Bestseller list.
As a three-time, 28-year cancer thriver, Olivia recently announced the establishment of the Olivia Newton-John Foundation (ONJ Foundation), an independent charity driving global change through funding cutting-edge research and treatment programs, with a particular interest in plant medicine. These investments in new scientific research and evidence-based wellness programs aim to educate patients and their carers around the globe about holistic care options for people affected by cancer. She has also been the Champion of the Olivia Newton-John Centre run by Austin Health in Melbourne, Australia, for the past 15 years and her dream with the new ONJ Foundation is to present kinder therapies and preventative measures to see a world beyond cancer.
Olivia’s appeal seems to be timeless. With her current and ongoing projects and philanthropic endeavors, Olivia’s worldwide popularity is as strong as ever! For more information visit OliviaNewton-John.com or follow her on Twitter @OliviaNJ or Instagram @TheRealONJ
Original article